There is some great tech that can be used in digital billboards and WCRS and Women's Aid have used the facial recognition feature to get people to notice a strong message about domestic violence. You see a beaten woman on screen and when you pay attention to the ad the bruises and cuts heal faster, communicating the message of not turning a bling eye to the problem. I find it a strong idea that uses digital tech in an engaging way.
I knew I recognised the concept somewhere when I saw it today, as back in 2014 it won Ocean's Outdoor
Art of Outdoor competition, the winning prize was for it to run and it's fantastic to see it live and spreading the message about domestic violence.
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