AUG AD PICKS

Welcome to August Ad Picks. I've got 5 crackers for you this month, enjoy.

Filming ads from a different perspective is interesting to watch and this one is from a dog. You'll watch it waiting for something to happen and you will be surprised in the end.

I never knew this fact, I don't want to give it away, so watch it now.

I'm loving the cricket at the moment and 2 very distinctive UK and Australia brands have weighed in too with the rivalry. Marmite and Vegemite have been running ads in the UK press poking fun at each other.

I have to give it the poms with this sandpaper ad 'Love it or hate it. We won't be tampering with it'.

The IKEA catalogue is one of the most popular catalogues in the world, probably more read than most books too. This spot will bring a smile to your face introducing you to the IKEA catalogue guru who can fix peoples problems by naming page numbers from it.

I want to get hold of the new catalogue to cross reference all the little gems in this ad.

From the laughter to this serious message about domestic violence. There are multiple silent movies where women are abused by men, I was shocked to know there were so many.

ANAIS in Romania have added real women's abuse stories over this footage and have created a 40 minute movie to unsilence these violent scenes. It's a very powerful idea and it got a media coverage it deserved.

I'll leave you with this stunning visual that stood out for me from Thailand. I wouldn't to drive on this road though. See you in September.

NEW WORK - PTA

Here is a new piece we've been working on at Gatecrasher for PTA (Public Transport Authority) for Rail Safety week. Some people often think it's ok to take short cuts and trespass around train lines (which it 100% isn't), but they don't realise how fast a train can appear out of nowhere.

So we created this projection in the heart of the Perth CBD of a train coming out of nowhere to raise awareness of this issue. Check out the campaign video below:

Credits:

Client: PTA

Client: Kate Johnson, Communications and Publications Manager, PTA
Client: Hayley Menzies, Communications and Publications Manager, PTA
Client: Gemma Holden, A/Communications and Publications Manager, PTA
Client: Bryony Parker, Communications Officer, PTA 

Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director/Art Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Melanie Goh
Digital Campaign Manager: Jamie Siew
Digital Project Manager: Scott Pelham
Digital Campaign Coordinator: Carina Mancinone 

Production: Stir Fry Content Kitchen
Producer/editor: Anouk Ratnawibhushana
DOP/editor: Toby Bajrovic0
CGI Artist: Cameron Aitkenhead 

Projection Technician: Tristan Garner
Operations Manager: Kevin Larson (Austage Perth)
Sound: Alex Wilson (The Sound Guys)