SEPT AD PICKS

28 Sept 2019

I can't believe it's September already. This month I'm sharing 3 ads that have stuck with me.

The first one has some of the best choreography I've seen in an ad, with a solider battling himself. As I've found in the past, your mind can be your own worst enemy. Meditation helps me a lot. I hope this makes more people aware of the ongoing mental health issues soldiers face.



This next print ad is such a simple ad that hits the point perfectly for the brand - 'keep it simple stupid' works again.


The last one this month is the crazy new Lego spot. When I first saw this I thought it was a very French ad. I had to watch it back to back to take it all in. The amount of hidden easter eggs in this ad are outstanding.

The art direction is on another level. Creating a TV ad for LEGO, when there are multiple LEGO movies out would have been an interesting task and doing it in live action is certainty a different way to experience LEGO.



I'm off to England in a couple of a weeks for a month, so October's Ad Picks will be combined with Novembers one. I hope you have a great month.

NEW WORK - DEPARTMENT OF EDUCATION

11 Sept 2019

Here is a new outdoor ad we've recently done at Gatecrasher for the Department of Education.

When students share and like school fight videos in social media, they actually encourage more violence in doing so. This poster made that point very clearly at bus stops around schools.


Credits:

Client: Department of Education
Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker 
Creative Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Lisa Nixon
Retoucher: Jade Foo