MY AD OF THE WEEK .72

With the world cup in full swing, I wanted to share this short film Nike have created. It's a nicely animated story about robots who take over the football world and the only people who can fix it are the best players in the world. I haven't sold it on you, but it's got some lovely animated parts. Though I did wonder why some of the players are playing in club kits.

Watch it in YouTube

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NEW WORK: YOUNG LIONS 2014 DIGITAL

A month ago I told you I was made a Young Lions 2014 digital finalist and that I was going to share the work. So here is the start of my entry below, the brief was for Qantas. We sadly didn't win the 24 hour brief, but we came pretty close.

Problem: Customers don’t realise that Qantas are the only full-service airline in Australia.

Solution: Qantas don’t skip anything. So, we created an ad that highlights all the inclusions our competitors don’t provide. 70% of people skip pre-rolls, so we used that insight to highlight what the other airlines skip.

Pre-roll ad 1 45 seconds
Skip through 7 Qantas videos to highlight what you get compared to Tiger Air.
 

If you want to see the rest of the campaign visit: www.henrybillington.com/artdirection


Update 8th September

Me and Paul Donnelly (my creative partner for the Young Lions competition) had our achievement mentioned in August's edition of the Campaign Brief an Australia advertising industry magazine.

MY AD OF THE WEEK .71 WORLD CUP EDITION

With the world cup starting next week or if you're reading this from my newsletter, yesterday. I thought it was time to share a world cup ad. I wanted to share this new one from McDonalds 'Go!', that uses unknown talent from around the world showing off there trick shots. It's nice to use unknown talent rather than Neymar, like everyone else. Some of the skills are impressive, it's a nice watch.

Watch it in YouTube

MY AD OF THE WEEK .70

I found these print ads a nice way for VW to talk about one of their new technologies, which helps you keep a safe distance from the vehicle ahead. These great photographs really make it.

MY AD OF THE WEEK .69

When I first saw this video being 5 minutes, I thought I would watch it for a minute or two, get the idea and skip it. But I was hooked for the whole time. It's a great stunt for the upcoming game Watch Dogs.

Imagine how you would feel, if it was you.

Watch it in YouTube.

WEDDING INVITATIONS

I've recently illustrated these wedding invitations (below) for a good friend of mine in the UK. The first one shown is two champagne glasses with each one created from things that are part of them. The second illustration is a wedding cake created with all sorts of wedding items.

If you're keen on commissioning me for any projects, drop me an email for a chat: henry@henrybillington.com

MY AD OF THE WEEK .68

The sad news has hit the creative world today, that David Abbott, one of the most famous ad men ever has passed away this weekend.  He founded AMV and created famous campaigns for Volvo, Sainsbury's, IKEA and the Economist to name a few.

So I thought it was fitting to share this reworked David Abbot Economist ad, Droga5 have created today.

The orignal ad below: