This week it goes to a fantastic digital execution by Ogilvy Paris for Scrabble Wifi, watch the case study here. It brings the traditional board game 'Scrabble' into the digital age by setting up a wifi network in parts of Paris that haven't got any coverage. But rather than joining the network for free, the word you spell with the given letters is the password and just like the game, the better the word, the more points you will receive. But in this case, points = how many minutes of free wifi you'll get.
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