It won 5 D&AD yellow pencils and a black pencil (D&AD's top prize), which it fully deserves. Keep an eye out for it at Cannes this coming week, where it's predicated to do very well too.
MY AD OF THE WEEK .23
14 Jun 2013
After a week of the D&AD award night and Cannes being next week too, I had to share with you 'Dumb ways to die'. A video (and now an app too) showing illustrated characters killing themselves in stupid ways to raise awareness of dumb ways to die. It's crafted extremely well and it's a very tough subject to advertise.
It won 5 D&AD yellow pencils and a black pencil (D&AD's top prize), which it fully deserves. Keep an eye out for it at Cannes this coming week, where it's predicated to do very well too.
It won 5 D&AD yellow pencils and a black pencil (D&AD's top prize), which it fully deserves. Keep an eye out for it at Cannes this coming week, where it's predicated to do very well too.
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