The powerful attraction and peer pressure surrounding vaping for young people is almost impossible to counteract. In order to get through the barriers, we decided to use vape industry tactics in our favour. These videos were designed to look like vape ads targeting young people, which then switched to reveal the true nature and hidden harms of the product.
It's been a busy few months with the arrival of my second child in April.
This made my laugh and was well timed for me by Marmite. The 3D scans of babies are quite alien like and can be a bit weird looking. But when they come out it's one of the best moments of your life.
This is the last baby ad I promise, it's just very clever by IKEA and brave with the product being second best.
This ad made my smile and is a brilliant product demonstration. Please don't try this at home.
A great line and shows how Heinz dominates the ketchup market.
This really caught my attention; a striking visual display representing idea of a war of words. As the words are spoken the other person gets impacted, without either even throwing a punch, showing abusive language can affect people more than you think. Haven’t seen anything like this and it’s done so well.
There's been some brilliant ads to start the year, let's jump straight into Ad Picks 2023.
This is a very clever medium for a car ad. Don't use big billboards like everyone else, use little ones only you reserving camera will pick up, It's a place you always look at too (I hope).
This Super Bowl for GM Motors made me laugh, Will Ferrell in a role he was born to play. There are some very clever moments, including Stranger Things. I loved the zombie bite connecting the start and end of the spot.
An ad asking people to make an ad? Intresting right?
This mobile phone company in New Zealand did exactly that, for the many people who want to get their voice onto radio. They called up a number and left a message reading out the copy from the billboard. Each billboard had specific messaging as per location.
'Squarespace a website that makes websites' is brilliant. A Matrix feeling spot with Adam Driver. I liked the grade and the whole feeling of the spot.
The Yellow stickers on supermarket food show that it's been reduced, what do you make with all of these random bits of food? Some people can only afford these items. This company has created an app cookbook, scanning these barcodes will give you recipe suggestions, smart.
I can see this really making a difference.
This French spot is over 2 minutes. but how this story plays out it's pretty much a short film and it's worth it in the end for Canal +.
With the growing popularity of eRideables transportation devices, the Road Safety Commission of WA recently launched an online campaign to remind all road users of the need to share our roads and paths safely.
The brief was to convey all of the new regulations relating to path usage, but do it in a way acknowledged and fostered shared responsibility by all.
Christmas ads seem to come out earlier every year, decorations and mince pies are out the day after Halloween. I wanted to share a few spots that have sparkled for me this year.
A lovely piece of storytelling about a dad bringing his child's favourite snow globe to life, it helps when you get Taika Waititi directing the spot.
Elf one of everyone's favorite Christmas film, has been used in the new ASDA supermarket spot. They've used the actual footage from the film and brought it into the ASDA store, clever. The rotoscoping would have been fun on this one.
Some of the John Lewis spots in the last few years haven't been as good as some of the first few, I've felt, but this one sits up there. I love the feeling of this spot, it feels very real and relatable to learning something new too. Making people more aware of adoption at the end is great.
The world cup happening around Christmas is strange, this ad from the betting company Paddy Power brings Christmas and football together in some very fun snippets. I love the flair up the Turkey.
Quite a few good ads that have caught my eye these last few months, enjoy.
With agencies sometimes creating ads just to win awards, this ad sums it up brilliantly. The 'Left-handed mango chutney' plays with this in a dinner party scene.
My favourite bit is he only sold 6 jars, his wife buying 4. But he did get 12 billion impressions, brand engagement by 112% and won the Grand Prix.
More ads should be done tackling this, I'm laughing even thinking about it.
FYP is a music video for Durex, getting more people to use them. I reckon this will get a lot of shares for the right audience too. It's a very Lonely Island style video (I'm on a boat and more).
A true love story in this one for Volvo trucks, who are back with a fun spot.
The craft in every aspect of this ad is beautiful, for an Insurance company too, it really stands out.
Inployable, is bigger than just this spot creating a recruitment drive for employers to give people with down syndrome a chance. I fondly remember Tuck in Ozark and thought how great it was to get more down syndrome roles in TV and film too.
Virtual beauty isn't real, the representation is lacking. Dove with their 'Real Beauty' campaigns have created real characters based off real people in the spot. Gaming companies should take note.
A very clever use of media, putting these spots right at the end of a popular Murder Mystery TV show in New Zealand. They added an extra scene with the same actors who died in that episode, wishing they had life insurance.
A good spot to end it this time too, I hope you enjoyed these spots as much as I did.
