MY AD OF THE WEEK .25

It's been a busy few weeks in the world of advertising with D&AD, then Cannes last week. There's been so much fantastic work floating around, it's worth checking out all the winners. But I wanted to give this weeks 'Ad of the week' to the future lion winners (an annual competition for students run by AKQA).

First I have to say all 5 ideas where fantastic and worthy winners. I wanted to share 'Pebble - Sense Danger'. The one entry that would save a persons life (a deaf person in this case). It's a watch that links fire alarms, home alarms over wifi to it and if there is a danger it sends vibrations to alert the user, waking them up. I know how much this could impact on a deaf person, having worked on campaigns for the deaf. Just imagine next time your smoke alarm is going off, not hearing it and what could the consequences could be.

Watch the case study.

HELLO AUSTRALIA. BYE UK

At the end of August I'll be moving to Perth, Australia for a year at first and hopefully a few more too. I'll be leaving the agency I've worked at for 3 great years and I'll be in the search for my next exciting opportunity as an Art Director (so if you know any contacts it would be fantastic, if you could pass me on their details).  I'll still be blogging as usual and I've done this illustration below 'The Australian BBQ' for the news.

MY AD OF THE WEEK .24

It's always nice to see when posters are interactive and this is a great example for Urban Ears, to promote their new DJ mixing app. The poster is turned into a musical instrument where you can scratch a track, using a combination of ridged patterns. Shame they weren't put up in the UK, would have been ace to have a go.

Watch it in YouTube

MY AD OF THE WEEK .23

After a week of the D&AD award night and Cannes being next week too, I had to share with you 'Dumb ways to die'. A video (and now an app too) showing illustrated characters killing themselves in stupid ways to raise awareness of dumb ways to die. It's crafted extremely well and it's a very tough subject to advertise.

It won 5 D&AD yellow pencils and a black pencil (D&AD's top prize), which it fully deserves.  Keep an eye out for it at Cannes this coming week, where it's predicated to do very well too.

Watch it in YouTube

MY NEWSLETTER

I've recently set up a brand new newsletter, sent out once a week. Including my week sharing's, such as 'My ad of the week', new work, what I'm liking, illustrations and much more too.

If you sign up for free you'll also get a free personal illustration from me just for you, a real one off. It may be your first name, initials as a black and white illustration for you to use as your email signature, avatar, your website falcon etc. So what are you waiting for? Sign up below, so you don't miss out.

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MY AD OF THE WEEK .22

I love these outdoor executions for IBM 'For Smarter Cities', advertising with a purpose. They are so simple, beautifully and useful at the same time. One of those 'I wish I did that'.

THE NEW AND OLD CAFE DEL MAR

Earlier this week I got back from a trip to Ibiza. Where I visited the famous Cafe Del Mar (which is a must). They have had a new extension, which is very modern and it sits right next to original 1980 building. I thought a great way to portray it for you to see, was the comparison between their two signs in this gif.

MY AD OF THE WEEK .21

This week it goes to a fantastic digital execution by Ogilvy Paris for Scrabble Wifi, watch the case study here. It brings the traditional board game 'Scrabble' into the digital age by setting up a wifi network in parts of Paris that haven't got any coverage. But rather than joining the network for free, the word you spell with the given letters is the password and just like the game, the better the word, the more points you will receive. But in this case, points = how many minutes of free wifi you'll get.